Transforme the Digital Ecosystem of your business
My Experience:
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Development of digital marketing strategy
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Campaign ideation: creative content and media planning
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Execution, implementation, measurement, and reporting of results
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Project management for process and action automation
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Customer journey management from acquisition to retention
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Use of various platforms and services
My Approach:
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Unite digital and traditional marketing in one clear voice
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Maximize results using available resources
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Use data to guide decisions and improve campaigns
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Create customer-focused strategies across channels
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Streamline processes for efficiency
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Test and innovate to stay ahead
Especialized Services
Phase 1
Global
diagnosis
Analysis and recommendations of the digital ecosystem: social media, email marketing, sales funnel, and competitor analysis. A condensed Marketing Plan included.
social
media
Strategic plan and content calendar: objectives, design guidelines, copywriting, targeting, and goals for the most relevant platforms (Instagram and Facebook). Detailed brand guidelines manual.
email
marketing
Analysis and recommendations for database organization, optimal usage, and automation methods to improve subscriber flow and increase conversion rates.
website
Review and traffic analysis (external, organic, paid, and referral). Implementation of relevant Google platforms. Identification of potential errors, fixes, and improvement opportunities.
meta ads
Analysis of new techniques to implement, keyword research, domain monitoring, backlinks, cost-per-keyword evaluation, targeting strategies, and performance optimization.
Phase 2
Expansion to Additional Social MEDIA
Continuation of the social media strategy across other platforms: TikTok, X, YouTube, Pinterest, Spotify, and LinkedIn.
Influencers, Partnerships & Collabs
Influencer strategy and partnership plan to expand into new markets and regions.
KPIs & Goals
Analysis of historical/new performance data: traffic growth, follower increase, subscribers, paying customers, and overall sales. Define segmented digital user behavior and establish KPIs and measurable performance goals.
End-to-End guidance
Customer lifecycle strategy: awareness, contact, negotiation, conversion, retention, and exit.
Optimization
Development of automated processes and systems to ensure efficiency, scalability, and consistency across all digital channels.
Professional Recommendations
Carmen Gómez Dotor
Digital Advertising & Paid Media Specialist - Aldeas Infantiles SOS
“Managing over 30 diverse client accounts, María Carolina consistently turns complex marketing challenges into clear, actionable strategies. Her expertise in Paid Media, Email Marketing, and Community Management, combined with her proactivity, organization, and client-focused approach, makes her an invaluable asset for any team or project.”
Ready to Take the Next Step?
Book your FREE first call
In this 30-minute Digital Marketing Consultation, we’ll explore your vision, understand your goals, and assess your current digital landscape. Together, we’ll identify opportunities, clarify your priorities, and define a strategic direction aligned with what you truly want to achieve. You’ll leave the session with an improved path forward and a proposal that summarize our plan and strategy.